Who We Are
Outside Brands has grown steadily over the last forty years. Our dynamic team is comprised of passionate leaders and talented outdoorspeople who share a deep connection with local nature, history and culture.
From humble beginnings as a windsurfing school in 1979, Outside has grown into a dynamic 4 division business with operations in South Carolina and Georgia. Driven by a mission to enrich lives by connecting people to exceptional places, products and experiences, Outside offers fully customized group travel services, team building programs, activities and specialty retail.
Outside is a constantly evolving and growing business, fortified by a team of dedicated professionals who are passionate about creating and delivering truly remarkable experiences for all of Outside’s clients. Leveraging their deep local connections, Outside designs exclusive experiences catered to the needs and objectives of their customers. Simply put, Outside unlocks the nature, history and culture of the Lowcountry and Coastal Empire for our customers.
Mike Overton started a small windsurfing company on the beaches of Hilton Head Island while on summer break from the University of Vermont. He would soon move the start-up school to South Beach, on the southern end of the island. It would become the largest windsurfing school on the East Coast, and hosted some of the best attended windsurfing events available.
As the island and Mike’s vision grew, Windsurfing Hilton Head became Outside Hilton Head and then simply Outside. During those early years, Outside concentrated on creating and providing interpretive kayak tours to island residents and visitors. The flagship store, located in the Plaza at Shelter Cove, was opened in 1986 and offered an expanded selection of the finest outdoor wear and gear available.
Outside acquired Page Island, a 40-acre chain of hammock islands on the back side of Daufuskie. At this new location, a series of team and leadership development courses were built and Outside began offering boating based programs to get guests to and from Page Island.
Outside outgrew its original facilities and established operations at Shelter Cove Marina and Palmetto Bluff, growing into the most comprehensive outdoor outfitter in the region. Offerings expanded into numerous unique kayak tours, extensive boating programs, fishing trips, children and teen camps, history tours, scavenger hunts, and much more.
Recognizing God’s beauty
Anneliza "Pippi" Itkor
Brand Sales Promoter
Learning, teaching, conservation, adventure
Digital Marketing Manager
Family, friends, & history
Retail Operations Manager
Growing in the grey areas
My family & rescue animals
Lead Captain Facilities Manager
Sharing my appreciation for the lowcountry
Guide Performance & Development Manager
The natural world & indigenous wisdom
Palmetto Bluff Relationship Manager
Being on the water
John Oliver Hinchey
Being on the water