Our Team

Team Outside is the team and leadership development arm of the Outside Brands. By assessing the goals and needs of each client company, Team Outside designs programs that are improve relationships, engage employees and improve the bottom line. The staff at Outside is made up of experienced, knowledgeable and personable retail associates, reservationists, interpretive naturalist guides and USCG licensed Captains. We are committed to offering exceptional programs along with unparalleled customer service. Fueled by ongoing education and training of our staff, we take great pride in the quality of our programs and products.


Outside Leadership



mike overton

Mike Overton

Founder, Owner, & CEO

Mike Overton is the founder, owner and CEO of the Outside Brands which include: Outside Hilton Head, Destinations DMC, Outside Palmetto Bluff and Outside Daufuskie.

Originally from Washington, DC, Mike is a graduate of The University of Vermont with a BS in Resource Economics. While at UVM in 1979, he was offered an opportunity to start a windsurfing school on Hilton Head Island. Over the subsequent years he developed the business, Windsurfing Hilton Head, into the premier windsurfing school in the United States. The company hosted a number of international competitive events and professional athletes throughout the 1980's. Mike received top 5 International ranking as a windsurfer during this time.

As Hilton Head grew and developed so too did the company. Mike developed strong ties to the local community, serving on the board of the Hilton Head Chamber of Commerce, The Island Recreation Association, The Boys and Girls Club of Hilton Head, The Low Country Recycling Association and The South Island Public Service District. Mike is a graduate of the Leadership Hilton Head class of 1992. That same year, the Chamber of Commerce named the company Small Business of the Year and it was renamed Outside Hilton Head to reflect its expanded offerings. Among these was Team and Leadership development, with Mike serving as a program designer and lead facilitator for over 500 events. These included programs for over half of the Fortune 100, professional sports teams and local businesses. Around this time, Mike engineered the group division that has evolved into the present day company, Destinations DMC. In his free time, Mike still enjoys windsurfing and hanging out with his dog Calibogue

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Mickey Price

Director of Marine Operations

A Coast Guard licensed Captain for over 20 years, Mickey Price is passionate about helping guests learn about the marine environment and history of the area. A local resident for about 25 years, Mickey lives with his on the island with his wife and two kids. In his free time, Mickey can be found out on the water with his family, hunting or playing golf.

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Carol Kavanaugh

Vice President, Destinations DMC

Carol has been an event producer since 1986 when she first came to Hilton Head. In 2009 she opened Click Event Production, with a focus in event renovation, resourcing and fund raising. Click Event Production produced the legendary Celebrity Golf Tournament, which matched celebrities and amateur golfers. Production for that event included initiating sponsor benefits and entitlements, developing creative event elements, and coordinating travel and accomodations for celebrities and sponsors. In 2012, celebrity chef Robert Irvine chose Carol to produce his wedding, which was featured on the Food Network Special, Wedding Impossible. Carol joined the Destinations DMC team in 2013 and considers her transition from the non-profit world to the destination management world an exciting venture.

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Jean Fruh

Executive Director of the Outside Foundation

Originally from Upstate New York, Jean now shares her time between Hilton Head and West Virginia. Jean obtained her BS and MS in Athletic Training/Physical Education from Springfield College and her EdD in Sports Medicine from the University of Virginia. Jean worked for West Virginia Wesleyan College for over 20 years as an Assistant Professor and Director of Athletic Training. Since relocating to Hilton Head for much of the year, Jean has worked for Outside Hilton Head. There she has served in a multitude of capacities, including: kayak and paddleboard instructor, retail manager, internship supervisor, teambuilding facilitator and guide. In addition, Jean actively created and fostered Outside Hilton Head's internal, staff-led sustainability initiative "The Green Team." Dr. Fruh is a South Carolina Master Naturalist and a volunteer at Volunteers in Medicine as well as The Heritage Golf Tournament. Jean and her husband, Dr. Frank Hartman, have 2 children and 2 grand children. In her free time, she enjoys reading, golf, tennis, travel and Orioles baseball.

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Boo Harrell

Director of Outside Palmetto Bluff

Boo Harrell was born and raised just across the bridge in Bluffton. He has worked for Outside for over 25 years, as a windsurfing instructor, kayak guide, teambuilding facilitator, dockbuilder, engine repairman and Coast Guard licensed Captain. Boo brings a deep, authentic local flavor to the Outside team. He still lives in Bluffton with his wife Cappie and their 4 kids.

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Tracie Martucci

Director of Administration

Originally from Troy, MI, Tracie has lived in the area since 1993. She joined the Outside team in 2005. In her free time, she enjoys traveling with her husband and son. She is also a huge Detroit sports fan.

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Mark Wray

Director of Retail

Originally from McHenry, IL, Mark has been with the Outside team longer than just about anyone. He says the best part of his job is "undoubtedly, the incredible staff that I work with. They're family." In his free time, Mark enjoys spending time with his daughters and teaching them to surf.

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Lette O'Sheill

Reservations & Transportation Coordinator

Lette O'Sheill has been an island girl for over 40 years. She brings with her two decades of experience as a Gold Key concierge and more than thirty years of experience in the hospitality industry. She has been commited to assisting Hilton Head visitors in experiencing all that the island has to offer. In her free time, Lette enjoys playing golf, traveling, performing weddings and reminiscing with fellow race car drivers about their glory days.

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Michael Hodsdon

Shelter Cove Marina Operations Manager

Michael grew up on Hilton Head and developed a passion for being on the water. Since 2009, he has done a lot of "fun stuff" at Outside. Along with being a US Coast Guard Licensed Master Captain, he is an ACA Certified SUP instructor, Kayak Guide and team facilitator. He loves his job "because I have the best office in the world, and I get to share my passion for the area with people that genuinely enjoy being on the water." Michael spends his free time traveling and exploring with daughter, Harper.

See more of our team:  Outside Hilton Head   |   Destinations DMC   |   Shop Outside